Why a Business Owner Should Get a Thick Business Card
In the wake of stiff competition in the business arena, the type of business card that one has will go a long way in enhancing the prospects of a business. The business cards exist in the market today with different sizes and form. For instance, business cards vary in size and thickness. When one is ordering for a business card, they need to be careful not to purchase too thick ones. This might have the unexpected effect of sending the wrong message to potential clients and then pushing them away instead of attracting them. Thus, printing a business card is a delicate balancing act. The card should neither be too thin nor too thick. If the card is too thick, it might be heavy for the client to carry around and hence do away with it. In business, the first impression is the last impression. Accordingly, having a good business card might be what is required to win that customer and improve the business.
When cards are thick enough, it gives the impression of strength to the clients. Prospective clients view your company from the perspective of vigor and are more likely to do business with you. There are some recommendations on what constitutes thick enough for the market. For instance, it has been recommended that 14pt stock is an appropriate thickness size for any business that wishes to create a good impact. Indeed, the price difference between the thick and thin cards might be negligible. Whereas one might think that they are saving resources, in actual sense they are losing various business opportunities.
Thick ModCard plastic cards are the best investment that a business might take. Whereas these cards might be expensive to print, they are likely to last for a long time and then give the customer a lasting impression. There are some businesses which have created a niche in the card printing business. As such, a client needs to identify the most experienced business card makers.
This will be the surest way to get value for money. Experienced card manufactures can also make it possible for the cards to be printed digitally. If a card is printed digitally, a client will be able to get all the relevant information by just swiping on a computer. This will enable to client to get more detail that is the card was not digital. Having the right card size can grow a business by leaps and bounds. Read about visiting cards here at http://en.wikipedia.org/wiki/Visiting_card.
